WordPress Theme
Extra is an all-in-one WordPress magazine style theme that I art directed and designed from the ground up. It puts the creative power of categorizing, content placement, and article creation into the user’s hands withe the ease of drag & drop building.

The Challenge

Extra was created to handle websites with lots of pages, content types, and content contributors. With the wildly successful launch of our most recent theme, this theme needed to be 100% compatible for users who might switch between the two themes. The challenge with regards to content generation was to identify areas to automate the generation of content pages based on the structured data supplied by the news articles.

Our Approach

In addition to pushing for fully customizable content creation and page layouts, we also focused on the automation of things such as post widgets and category pages so that users can focus on writing their content rather than spending endless hours developing ways to display it. On the flip side, we put a lot of effort into making sure these auto-generated modules were fully configurable and reusable, allowing users to establish their own look and feel and extend those design decisions across their entire site with ease.

Drag & Drop Builder

While Extra is powered by The Divi Builder, it also introduces an page builder specifically for building pages that represent all posts from a given category. WordPress themes usually display all category pages the exact same, but one of Extra’s star features is that is lets users completely customize each individual category page if desired.

Post Builder

Extra introduced the first ever post builder from Elegant Themes. This builder takes the basic building blocks of articles, text and images, and built in numerous configurable parameters while being careful not to overload the experience with too many complicated options. Here are some examples of layouts built with the post builder.

Promo Video

Landing Page

Click the image below to view the live landing page. This landing page is one of dozens of pages that make up the live Extra Theme demo, showing off the multitude of post widgets included in the theme that are entirely driven by posts across the website.

Logo Design

The Extra theme logo is inspired by woodblock printing as a nod to traditional production methods of newspapers and advertising.

Sneak Peek Marketing Materials

During the promotion of Extra, we launched many enticing sneak peaks hinting at the most exciting features of the theme.